Marshall McLuhan Quotes


Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.


Citations

McLuhan, Marshall. Understanding Media: The Extensions of Man. McGraw-Hill, 1964, p. 350.

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Marshall McLuhan
Marshall McLuhan
  • Born: July 21, 1911
  • Died: December 31, 1980
  • Nationality: Canadian
  • Profession: Sociologist

Herbert Marshall McLuhan CC was a Canadian philosopher, whose work is among the cornerstones of the study of media theory. Born in Edmonton, Alberta, and raised in Winnipeg, Manitoba, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.