Roy H. Williams Quotes
People don't trade money for things when they value their money more highly than they value the things.
Topics
Currency
Cost-Benefit Analysis
Exchange
Opportunity Cost
Trade-Off
Money
Economic Decision
Economic Value
Financial Prioritization
Investment Decisions
Marginal Utility
Monetary Value
Monetary Worth
Personal Preference
Rational Choice
Resource Allocation
Subjective Value
Trade Offs
Value Exchange
Value Judgment
Citations
Williams, Roy H. The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. Bard Press, 1998.
Related Quotes
Roy Hollister Williams (commonly known as Dana Ballard) is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and used to live in Austin, Texas with his wife Pennie.