Seth Godin Quotes
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
Godin, Seth. Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company. Free Press, 2002.
He was referring to the institutions in the particular fields. An established institution in education like a university might develop an innovation in astronomy or language translation, but not likely develop significant innovations in education. An established computer programming company might innovate the method of warehousing and shipping merchandise, but they are not likely to develop an innovative way of computer programming. That is typically done by a programming non-established firm or individual. There are a number of exceptions and this is not put forth as a general principle, but as a statistical observation. Established institutions are working harder and smarter to find ways of innovating regularly, and may succeed more frequently than the present.
The impication is that small changes are just as hard often and might be easier than large changes.
Seth W. Godin is an American author and former dot com business executive.
