Roberto Azevedo Quotes


One thinks that one is winning when we slap tariffs or introduce barriers to imports from another country, and we think we win. But you lose when you export because the other countries are going to raise tariffs as well. They're going to introduce barriers as well. So you win with one hand and you lose with the other.


Citations

Azevêdo, Roberto. Interview by Christiane Amanpour. CNN, 25 July 2018.

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He was right about what the Japanese made at the time. But they had an amazingly pragmatic solution for this problem. They simply changed all their product decision making to make the things that Americans did want. As a result they completely negated Dulles's prediction about the American Market and within a few years were exporting more manufactured goods to American than any other country.


Roberto Azevedo
Roberto Azevedo
  • Born: October 3, 1957
  • Nationality: Brazilian
  • Profession: Diplomat

Roberto Carvalho de Azevêdo is a Brazilian career diplomat who served as Director-General of the World Trade Organization (WTO) from 2013 until 2020. Since 2020, he has been Executive Vice President and Director of Corporate Affairs at PepsiCo.