Guy Kawasaki Quotes
One must understand what people are thinking, feeling and believing in order to enchant them.
Topics
Public Opinion
Thinking
Manipulation
Behavioral Psychology
Empathy
Emotional Intelligence
Inspirational
Believe
Human Behavior
Enchantment
Cognitive Empathy
Emotional Connection
Influence Strategies
Influencing Others
Mass Persuasion
Mind Reading
Persuasion Techniques
Psychological Insight
Social Influence
Understanding People
Citations
Kawasaki, Guy. Enchantment: The Art of Changing Hearts, Minds, and Actions. Portfolio/Penguin, 2011, p. 30.
Related Quotes
Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.