Daniel J. Boorstin Quotes
Nothing is really real unless it “happens” on television…Television has brought an inversion of our consciousness. When we take our eyes off the tube, we see things that are not quite authentic – or rather, which gain authenticity only by their resemblance to how things happen on television
Daniel J. Boorstin, 1914-2004, Historian & Librarian of Congress, Quoted in PBS Justice Talking, April 6, 2004
Sourced by: Eigen's Political and Historical Quotations
Ronald Reagan’s media expert, Michael Deaver, developed a new approach to Presidential appearances. He realized that if the President made a 5 or 10 minute speech at an event, the Evening News would choose one or two 10-15 second excerpts, and that was what the vast majority of the country would see. Therefore, he reasoned, the words spoken meant relatively little. It was the image what would last in people’s memory. Therefore, he worked hard to concentrate on getting the right background for the President’s appearance. The Statue of Liberty, a naval ship, a factory at work. The set of images that people would have of the President in these different appearances would define the President in the minds of most people. Deaver would be more concerned that the TV camera’s showed the background scene he had planned (rather than a strange angle or just a close-up of the President’s face) than he would be about which words—sound bytes—the TV station would select. Hence Baker’s observation that words were less important than the TV images.
Daniel Joseph Boorstin was an American historian at the University of Chicago who wrote on many topics in American and world history. He was appointed the twelfth Librarian of the United States Congress in 1975 and served until 1987. He was instrumental in the creation of the Center for the Book at the Library of Congress.
