Theodore Levitt Quotes

I begin with an idea and then it becomes something else.

It's amazing how ideas start out, isn't it?

True change takes place in the imagination.

The great thing about ideas is that every new idea leads to two more new ones. It’s the opposite of a gold rush, where the more people who show up in 1849 to get that gold in California, the faster the gold runs out. Ideas are not like that; ideas breed.

It is pleasant to be admitted into the birth-chamber of a great idea destined to be translated into action.

Imagination has given us the steam engine, the telephone, the talking-machine, and the automobile, for these things had to be dreamed of before they became realities.

The ideas aren't that important. Really they aren't. Everyone's got an idea for a book, a movie, a story, a TV series.

I keep on having ideas and developments. Some happen and some don't, but I still always have a way of telling a story.

Everything, at first, is an idea, a special creation.

Creative thinking inspires ideas. Ideas inspire change.

Without imagination, I don't think there's any progress.

Creating the future is incredibly exciting. When you talk about ideas and creativity, it's really about having that vision in your mind of how the world could be better, of how it could be a brighter place.

Imagination is the source of all human achievement.

All innovation begins with vision. It’s what happens next that is critical.

I think it's better to have ideas.

Everything great that ever happened in this world happened first in somebody’s imagination.

The world would never amount to a hill of beans if people didn't use their imaginations to think of the impossible.

If you don't have a vision you're going to be stuck in what you know. And the only thing you know is what you've already seen.

Progress is often just a good idea away.

We know that dreams fuel innovation.

We cannot create what we can't imagine.

As an inclusive quality, imagination is thus our primary force for progress, whatever progress is.

Things should all be moving toward the expression of a great idea.

Usage is like oxygen for ideas.

I'm terrible on facts. But I always have an idea. If you have an idea, you're well ahead