Dieter Rams Quotes


Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.


Citations

Ueki-Polet, Keiko, and Klaus Klemp. Less and More: The Design Ethos of Dieter Rams. Gestalten, 2009.

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Dieter Rams
Dieter Rams
  • Born: May 20, 1932
  • Nationality: German
  • Profession: Industrial Designer

Dieter Rams is a German industrial designer and retired academic, closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in "Less, but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation.