George Lois Quotes


Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.


Citations

Lois, George. Damn Good Advice (For People with Talent!). Phaidon Press, 2012, p. 110.

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  • Born: June 26, 1931
  • Nationality: American
  • Profession: Art Director, Designer, Author

George Lois is a Greek-American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois's Esquire covers.