George Lois Quotes

I think a film is a failure if it doesn't have an emotional effect. That's the film's failure. Not if it doesn't deliver a message, but if it doesn't have emotional effect or visceral effect.

I felt the most effective way to change people's perception was through the power of images.

I like to feel that all my best photographs had strong personal visions and that a photograph that doesn't have a personal vision or doesn't communicate emotion fails.

When you're looking that far out, you're giving people their place in the universe, it touches people. Science is often visual, so it doesn't need translation. It's like poetry, it touches you.

A still image attracts the viewer with an overall impact, then reveals smaller details upon further study.

Nothing speaks louder than an evocative photograph that stirs the imagination, tugs at the heart strings and engages the mind.

I'm a big believer in the emotion of design, and the message that's sent before somebody begins to read, before they get the rest of the information; what is the emotional response they get to the product, to the story, to the painting - whatever it is.

Comics, in a sense, the style, the images - it's almost like music. They say music is a universal language, but when the eyes behold something, a figure, somebody moving; it's real, and it cannot be denied.

Television is a visual medium. You have to create some kind of visual interest. And it's entertainment for your eyes.

Pictures bring you inside, whether you see yourself driving a new car or as a hapless prisoner who is being abused.

The very best design, I feel, is that which resonates so deeply that people can't help but discover something within themselves when they see it.

What a character wears and how it affects their mood and their movements has always been very important to me. A character's clothes, if they're truthful, can make audiences feel something.

Photography isn't about seeing, it's about feeling. If I don't have some kind of feeling for what I'm shooting, how can I expect the person who looks at it to feel anything?

I am somebody who creates images, with my perspectives, fascinations and my instincts as a narrator. You have to activate the audience's imagination. If you are just giving them scientific results, they would forget the film in five minutes flat.

It is more important to influence people than to impress them.

Our voice resonates with life. Because this is so, it can touch the lives of others. The caring and compassion imbued in your voice finds passage to the listener's soul, striking his or her heart and causing it to sing out; the human voice summons something profound from deep within, and can even compel a person into action.

Photography for me is not looking, it's feeling. If you can't feel what you're looking at, then you're never going to get others to feel anything when they look at your pictures.

I’ve always believed that the way you affect your audience is more important than how many of them are there.

I feel that a picture that stays with you is made up of a hundred or more hidden things. They’re things that the audience is not conscious of, but that accumulate.

Expression alone can invest beauty with supreme and lasting command over the eye.

...Let's get to the image as quickly as possible, let's get to the message even faster, and let's find the scale to knock you over the head with the image and the message.

Yes, there's a certain power to a photograph. The camera has a way of disorienting a person, if it wants to and, for me, when it disorients, it's got real value.

When people look at my pictures I want them to feel the way they do when they want to read a line of a poem twice.

...The more a picture has to give, the greater it is.

Books can warm the heart with friendly words and counsel, entering into a close relationship with us which is articulate and alive