Edward de Bono Quotes


Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.


Citations

de Bono, Edward. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. HarperBusiness, 1992, p. 25.

Related Quotes

Observation of the number of pharmaceutical companies that raised the price over by huge percentages on one or more of their high selling, life preserving drugs. There were some who claimed that there was a plan by the pharmaceutical industry to take advantage of the fact that certain drugs were necessary to preserve life. The quotation however was an excellent description of how the general public makes decisions about many aspects of economics, crime, corruption, and many other aspects of our society. The principle not only seems to generally hold for negative things but also positives such as whether a government program is working or whether a company innovates great products.


Edward de Bono
Edward de Bono
  • Born: May 19, 1933
  • Nationality: Maltese
  • Profession: Psychologist

Edward Charles Francis Publius de Bono is a Maltese physician, psychologist, author, inventor, philosopher and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools.