Marshall McLuhan Quotes


Moral indignation is a technique used to endow the idiot with dignity.


Citations

McLuhan, Marshall. Understanding Media: The Extensions of Man. McGraw-Hill, 1964.

Related Quotes

Longer quote: The mere moralistic expression of approval or disapproval, preference or detestation, is currently being used in our world as a substitute for observation and a substitute for study. People hope that if they scream loudly enough about "values" then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. […] Moral bitterness is a basic technique for endowing the idiot with dignity.


Marshall McLuhan
Marshall McLuhan
  • Born: July 21, 1911
  • Died: December 31, 1980
  • Nationality: Canadian
  • Profession: Sociologist

Herbert Marshall McLuhan CC was a Canadian philosopher, whose work is among the cornerstones of the study of media theory. Born in Edmonton, Alberta, and raised in Winnipeg, Manitoba, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.