Tim Harford Quotes
Loss aversion is a really disproportionate anxiety about stuff that doesn't matter very much. So for instance, if you lose $5, you feel really bad about the $5 you've lost. You're cursing yourself. You're going through it again and again. If, on the other hand, you find $5, you go - hey, great, five bucks. And you've forgotten about it really quickly.
Citations
Harford, Tim. "Why Is It So Hard To Accept Failure?" TED Radio Hour, NPR, 26 June 2015.
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Timothy Douglas Harford OBE is an English economist, broadcaster and journalist who lives in Oxford.