Shoshana Zuboff Quotes

Starting with the values that feel authentic to who you are can serve as a compass to find more meaningful, fulfilling work.

My decisions are motivated by my life, my values, and what I stand for, not what I can gain financially from it. This has weeded out the opportunities that I don't care about and has brought on a lot of new opportunities that mean everything to me.

Creating a life that reflects your values and satisfies your soul is a rare achievement.

What mattered to me was that I didn't compromise my soul in order to try to achieve a kind of popularity. The only thing you can do is just live your life.

Am I living in a way which is deeply satisfying to me, and which truly expresses me?

I think everyone is always asking themselves, How is my work meaningful, how is my life meaningful? As I get older, I feel like who I am as a person and a citizen is more important than who I am in my work. But I do think it reframed slightly for me, how much I have to care about a project in order to want to do it. Sometimes, obviously, you have a take a job for money. But I think I'm quicker now when I get a script that's, say, borderline misogynist, I'm not going to go in for it. I'm thinking more about what I'm putting into the world.

Success is nothing more than living your life according to your own truth and your own terms.

I had chosen to use my work as a reflection of my values.

I'm not driven by money and I'm not driven by career.

I'd rather be a failure at something I love than a success at something I hate.

I don't have any ambition to make lots of money or win an Oscar or anything like that. It's not about that for me.

A calling is the place where your gifts, abilities, desires, and feelings of worth all meet. When you follow your calling, you feel at home, at peace - you feel as though you're where you're meant to be.

The question of what it is to live an 'authentic life', that's a complicated one.

Authenticity is my life.

I have a very clear picture of what I want to do and what I feel is important as far as my contribution or my appreciation and respect for this life that we're living, and to try to make it better. I can't feel that I'm making it better playing commercial music, and I never could, and I never will.

I have always done work to which my heart says yes.

Popularity comes and goes. You need to know who you are, what you stand for, and why you're here.

What you want to do is to get to the point where you only do what matters to you. The real goal in life is to become more of who you are, so that you can make the choices that really satisfy who you are and what you want to do.

Being a star doesn't last. That's not what life should be about. It's a complete illusion that really has nothing to do with you. For me, finding out about life is the most important thing.

The way to choose happiness is to follow what is right and real and the truth for you. You can never be happy living someone else's dream. Live your own. And you will for sure know the meaning of happiness.

Be really, really true to yourself. That to me, has been key to me in understanding how I want to live the second half of my life.

The key to loving how you live is in knowing what it is you truly love.

To be true to ourselves, however, is not an easy task. We must break free of the seductions of society and live life on our own terms, under our own values and aligned with our original dreams. We must tap our hidden selves; explore the deep-seated, unseen hopes, desires, strengths and weaknesses that make us who we are. We must understand where we have been and where we are going.

For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.

In the long run it makes little difference how cleverly others are deceived; if we are not doing what we are best equipped to do, or doing well what we have undertaken as our personal contribution to the world's work, at least by way of an earnestly followed avocation, there will be a core of unhappiness in our lives which will be more and more difficult to ignore as the years pass.