Daniel Goldstein Quotes
Let's face it: the present self is present. It's in control. It's in power right now. It has these strong, heroic arms that can lift doughnuts into your mouth. And the future self is not even around. It's off in the future. It's weak. It doesn't even have a lawyer present.
Goldstein, Daniel. "The Battle Between Your Present and Future Self." TED, Nov. 2011, www.ted.com/talks/daniel_goldstein_the_battle_between_your_present_and_future_self.
Daniel G. Goldstein (born 1969) is an American cognitive psychologist known for the specification and testing of heuristics and models of bounded rationality in the field of judgment and decision making. He is an honorary research fellow at London Business School and works with Microsoft Research as a principal researcher.