Tim Cook Quotes

The pace of digital innovation is astonishing. It's impossible to imagine life without the web, smartphones, social networks. And yet the consumer products and everyday objects all around us are still essentially dumb.

The issue is not to ask your customers what they want today, but to try to imagine what the customer is going to want in a world where, for instance, their cellphone is in their glasses.

Innovation will come from an ecosystem of pervasive computing so natural and all-encompassing that it disappears into the background.

We do a lot of consumer research. Consumers believe the smartphone will be the remote, meaning that it will orchestrate a lot of things. So maybe you will take your connectivity with you to the car.

I had a great time creating the future on 'Minority Report,' and it's a future that is coming true faster than any of us thought it would.

I think there are two aspects to smart environments. One is information embedded in places and things. The other is location awareness, so that devices we carry around know where we are. When you combine those two, you get a lot of possibilities.

I feel like touchscreen technology blows my mind still. It just makes me think of all of the sci-fi films I enjoyed as a kid.

Computing is evolving beyond phones, and people are using it in context across many scenarios, be it in their television, be it in their car, be it something they wear on their wrist or even something much more immersive.

The future lies in designing and selling computers that people don't realize are computers at all.

Our view is that Quark can make almost everything smart. We'll show you some things that you would never have thought could become smart and communicate.

I see technology as being an extension of the human body.

The future of screens isn't about the iPad. It's much, much bigger.

I believe in the potential of all things possibly imagined that can be made into a reality. My uncle was a Swedish scientist, and in the 1970s, he would speak of computers controlling most things in the future and self-driving cars and wireless communication. All the things that we are living with now.

We are looking for an era where computing will actually merge with the physical world.

I believe that augmented reality will be the biggest technological revolution that happens in our lifetimes.

As I look forward in things like the Internet of Things, I am sure we will talk about video. There is a lot of disruption going on and a lot of new products being brought to market, products like Go90.

We believe the future of computing should be natural.

The world got enamored with smartphones and tablets, but what's interesting is those devices don't do everything that needs to be done. Three-D printing, virtual-reality computing, robotics are all controlled by PCs.

Technology's related to everything. Technology is making the world more accessible, so yeah, as generations go by, they'll become more and more married to each other, for sure. I think they go hand in hand - fashion inspires design, and technology inspires design as well.

I think Google is a great company, and they're doing really cool things. But they're not doing things that are going to put us, I think, into the next generation of technology.

Ambient Devices is what I call part of the Third Wave of Internet devices.

It's a world of multiple screens, smart displays, with tons of low-cost computing, with big sensors built into devices. At Google, we ask how to bring together something seamless and beautiful and intuitive across all these screens.

My little self-analysis is that consumer technology is the closest thing we have to magic. You push a button and something happens at your command. The things that get me fired up the most have always been the things that seem the most magical.

In the year 3000, everything will be instant.

What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.