James Allen McCune Quotes

Virtual reality is already affecting people on an emotional level much more than any other media, and it has the potential to scale: all you need is an attachment for your cellphone, and you can have this experience.

We have new tools that can give the audience a sense of not only being there, which is the key element in an IMAX film, but also seeing things in a way that they won't see on television or in feature films.

Digital makes things feel more real, like you could reach out and touch them.

It's quite amazing what 3D is doing to movies. Just simple things like a paper plane flying at you or flower petals fluttering about are wonderful.

I've seen 3-D movies where it seems a little crude or too in-your-face.

Virtual reality is extremely exciting. We have the biggest opportunity in sports when you talk about the possibility of bringing fans inside a car going nearly 200 miles-per-hour.

Virtual reality is the 'ultimate empathy machine.' These experiences are more than documentaries. They're opportunities to walk a mile in someone else's shoes.

The dimensionality of 3D, the depth of field, the dynamism... it's an immersive experience. And on top of that it's great because the new glasses don't make you want to throw up and they don't give you paper cuts!

The combination of the CGI, 3-D, and sound effects, it's just impossible to separate them. It gives you a more immersive experience, and I prefer that.

Experiencing this film in 2-D is only getting about 20 percent of the experience of 'Gravity.'

I don't enjoy movies in 3D. I find I can't engage with the story as well.

They love 3-D. It's fun to watch a movie in 3-D with your children or with a group of children because you see the kids in front of you from time to time reaching up. You see little hands reaching up to grab things that they think are right there. I think it's remarkable and it does obviously, literally, add another dimension to the movie.

The reality is that every movie is a new business. Nobody says, 'Hey, let's go down to the Pantages Theater, I hear a Warner Brothers picture is playing there.' Or, 'Let's go to this theater, I hear the film came in on budget.' It'd be ridiculous.

The next innovation, Sensavision, will be like a Walkman attached to your forehead. You won't actually have your head wired because infrared wires will send signals to you. In 2007 Mick Jagger will be on stage, and when Mick feels heat, you'll feel heat.

If you can make it so that I could touch somebody remotely through a wearable because it has haptic feedback - like, I could give a hug and it would touch you or pinch you - that would be killer.

I believe 3D is inevitable because it's about aligning our entertainment systems to our sensory system. We all have two eyes; we all see the world in 3D. And it's natural for us to want our entertainment in 3D as well. It's just getting the technology - it's really more the business model than the technology piece. We've solved the technology.

Video games lend themselves completely to 3-D.

The theater remains relevant because of 3D. It makes it an event. You go there, 400 people put on their glasses, and it's just fun.

I've seen some of James Cameron's work, and I've got to go 3D.

The 3D world allows you to engage even more with a film because you're somehow drawn into the landscape or the universe of that scene. Even when it's two people talking at a table, you feel like you're a third party.

At 3-D Imax theaters, audiences have shown they are willing to pay a premium to wear headgear fitted with liquid-crystal lenses synchronized via infrared signals with the movie projector, which runs at twice the normal frame rate. These movie viewers plumb new depths in depth perception - they experience extreme realism.

We look at Sony as someone who's jumping into the space to help evangelize and build out VR. They're very centered around a console experience.

When you put on the headset, you want to be tricked; you want your mind to believe you are actually teleported to this new virtual place.

There's going to be all different price points, and you get what you pay for. There's certainly low things made of cardboard that you don't put on your head, you just hold up little viewers that give you this glimmer of what VR could be.

I really do think VR is now one of the most exciting things that can be done in this whole sector of consumer electronic entertainment stuff.