V. E. Schwab Quotes

The important thing about human beings is not what they do, but why they do it.

Action expresses priorities.

We have learned how to do a lot of things. We must try to relearn why.

People don't buy what you do, they buy why you do it.

We talk on principal, but act on motivation.

Why you do something is always kind of a mystery to me.

All that counts in life is intention.

It is what men think that determines how they act

The only way you can know someone is through their actions - you can never know what's going on inside them.

I think purpose is the most important thing because once you understand that, everything else becomes easy.

Perhaps that is the secret. It is not what we do, so much as why we do it.

Everything I think in life is about context and intention.

In anything we do, any endeavor, it's not what you do; it's why you do it

You can never be happy until you understand why you're doing what you're doing.

Man lives in a world of meaning.

It's motive alone which gives character to the actions of men.

I'm not interested in how people move, but what moves them.

Money and success don't change people; they merely amplify what is already there.

To understand the true quality of people, you must look into their minds, and examine their pursuits and aversions.

We actually believe in hope. But hope requires purpose. And purpose requires direction.

Every action needs to be prompted by a motive.

People need meanings to everything. People want you to intellectualize every choice you make.

Science is wonderfully equipped to answer the question 'How?' but it gets terribly confused when you ask the question 'Why?'

A man's action is only a picture book of his creed.

He who knows how will always work for he who knows why.