Bono Quotes

They say you can do honest, sincere work for decades, but you're given in general a 10-year period when what you do touches the zeitgeist - when you're relevant. And I'm aware of that, and I don't want my time to go by.

It's hard to make a cultural phenomenon every time.

Elvis is great and so is anybody who lasts like he does.

Any artist who sticks around in the public awareness for more than 20 years usually has something unique to say.

I firmly believe that without the fans, I wouldn't be where I am. I'm truly fortunate to be relevant for a very long time, and it's because of them wanting to see more of me.

When I think of bands that have maintained a certain level of success all along - Metallica, or the Red Hot Chili Peppers - no matter what anybody thinks about them, you have to look at them and say, 'Wow, those guys operated under the most pressure.'

Everybody can dig The Beatles, but why should everybody dig us?

A lot of things people see as innovative are faddish and fleeting, and I'm simply telling you, staying power like broadcasting has is more important in the end than the latest app you can download.

I think it's a very ephemeral thing, what makes a show a success.

In the entertainment business, the biggest gift you could ever get is not an Oscar, it's not a Grammy, it's longevity.

Being trendy is dangerous. I've never been trendy, which is why I've never really fallen out of favour.

Being a part of 'Sex and the City' was like being at the center of the universe - it was extraordinary.

Let me warn you, if you start chasing after views, you'll be left without bread and without views.

We had a huge audience, we sold truckloads of albums. If we do something that's cool, people will listen to it. If we don't, we would be selling people short.

I just hope that some of the movies I'm in are still welcome years from now.

Who decides what is and what isn't punk? I want to write songs that people hear and feel, and I want to be successful and reach a big audience. I'm not trying to be the coolest guy in the world; I'm trying to write songs that mean something to people. As you get successful, sometimes you lose one set of fans and gain another.

The movies that will truly be successful will feel different than the movies of the year before.

All things take time. A lot of my films still run on cable and are in video stores, and there's a whole generation that doesn't know who I am. So, it's a dichotomy. In some people's minds I may never grow up.

I think that 'Twilight' is so big that nothing can affect it.

Pop changes week to week, month to month. But great music is like literature.

People are very appreciative, and I'm always thrilled at how long the 'Morse' films have lasted. They seem to have an afterlife that goes on and on for decades, which is touching.

The cultural value of 'Gossip Girl' was this interesting question. Sure, it seemed to have been a worldwide, cultural phenomenon for some time. And, yes, anywhere I go, I do get recognized. At the same time, it also lacked the kind of importance that people might anticipate.

I'm very clear about my priorities - quality and credibility is important to me. A film and a character that lives beyond my years is important to me. People's love is important to me.

I'm glad I'm setting an example for the younger generation so in the future they can say, 'Look how long E-40's rap career was. Look how long he stayed relevant.'

It would be amazing to write a song that could be sung 100 years from now by a teenage girl and still be relevant to her - that's a dream of songwriting, maybe.