Tim Cook Quotes


It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.


Citations

Cook, Tim. Interview by Charlie Rose. Charlie Rose, PBS, 12 Sept. 2014.

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Tim Cook
Tim Cook
  • Born: November 1, 1960
  • Nationality: American
  • Profession: CEO Apple Inc.

Timothy Donald Cook is an American business executive, currently serving as the chief executive officer of Apple Inc. Cook previously served as the company's chief operating officer under its co-founder Steve Jobs.