Howard Schultz Quotes
It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back.
Topics
Competition
Constituents
The Media
Reputation, Reputations
Challenges
Rebuilding
Recovery
Reorganization
Turnaround
Wall Street
Best
Criticism
Resurgence
Leader, Leaders, Leadership
Business Revival
Re-Energizing
Re-Establishing Credibility
Re-establishing
Rebranding
Reinvigoration
Rejuvenation
Turnaround Strategy
Citations
Schultz, Howard, and Joanne Gordon. Onward: How Starbucks Fought for Its Life without Losing Its Soul. Rodale, 2011.
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Howard D. Schultz is an American businessman. He served as the chairman and chief executive officer (CEO) of the Starbucks Coffee Company from 1986 to 2000, and then again from 2008 to 2017. Schultz also owned the Seattle SuperSonics basketball team from 2001 to 2006.