Joanna Coles Quotes
It's a great thing to be underestimated because it puts off your rival or enemy - they're not on their full game if they underestimate you.
Citations
Coles, Joanna. Interview. Fast Company, Mansueto Ventures, 2016.
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Joanna Louise Coles was chief content officer for Hearst Magazines from 2016 to 2018.