Dorothy L. Sayers Quotes
It was left for the present age to endow Covetousness with glamour on a big scale, and to give it a title which it could carry like a flag. It occurred to somebody to call it Enterprise. From the moment of that happy inspiration, Covetousness has gone forward and never looked back.
Citations
Sayers, Dorothy L. "The Other Six Deadly Sins." Creed or Chaos?, Harcourt, Brace and Company, 1949.
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See Conrad Black {622808} for a real life version of this idea.
Dorothy Leigh Sayers was an English crime writer and poet. She was also a student of classical and modern languages.