Dan Ariely Quotes
It is very difficult to make really big, important, life-changing decisions because we are all susceptible to a formidable array of decision biases. There are more of them than we realize, and they come to visit us more often than we like to admit.
Ariely, Dan. Predictably Irrational: The Hidden Forces That Shape Our Decisions. HarperCollins, 2008.
Dan Ariely is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the author of the three New York Times best sellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty, as well as the books Dollars and Sense, Irrationally Yours – a collection of his popular The Wall Street Journal advice column “Ask Ariely”; and Payoff. Ariely appeared in several documentary films, including The Inventor: Out for Blood in Silicon Valley and produced and participated in (Dis)Honesty: The Truth About Lies. In 2018 Ariely was named one of the 50 most influential living psychologists in the world. Ariely's TED talks have been viewed over 15 million times.