Maxwell Maltz Quotes
It is no exaggeration to say that every human being is hypnotized to some extent either by ideas he has uncritically accepted from others or ideas he has repeated to himself or convinced himself are true. These negative ideas have exactly the same effect upon our behavior as the negative ideas implanted into the mind of a hypnotized subject by a professional hypnotist.
Maltz, Maxwell. Psycho-Cybernetics. Prentice-Hall, 1960.
Maxwell Maltz was an American cosmetic surgeon and author of Psycho-Cybernetics (1960), which was a system of ideas that he claimed could improve one's self-image leading to a more successful and fulfilling life. He wrote several books, among which Psycho-Cybernetics was a long-time bestseller — influencing many subsequent self-help teachers. His orientation towards a system of ideas that would provide self-help is considered the forerunner of the now popular self-help books.