James C. Collins Quotes
It is more important to know who you are than where you are going, for where you are going will change as the world around you changes.
Citations
Collins, James C., and Jerry I. Porras. Built to Last: Successful Habits of Visionary Companies. HarperBusiness, 1994, p. 71.
Related Quotes
James C. "Jim" Collins (born 1958) is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.