James C. Collins Quotes


It is more important to know who you are than where you are going, for where you are going will change as the world around you changes.


Citations

Collins, James C., and Jerry I. Porras. Built to Last: Successful Habits of Visionary Companies. HarperBusiness, 1994, p. 71.

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James C. Collins
James C. Collins
  • Born: January 25, 1958
  • Nationality: American
  • Profession: Writer

James C. "Jim" Collins (born 1958) is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.