Alan Dundes Quotes
It is important to recognize that folklore is not simply a way of obtaining available date about identity for social scientists; it is actually one of the principal means by which an individual and a group discovers or establishes his or its identity.
Dundes, Alan. "Defining Identity Through Folklore." Folklore Matters, University of Tennessee Press, 1989.
Alan Dundes was a folklorist at the University of California, Berkeley. He has been described as "widely credited with helping to shape modern folklore scholarship", and "one of the most admired and influential folklorists in the world" He wrote 12 books, both academic and popular, and edited or co-wrote two dozen more. One of his most notable articles was called "Seeing is Believing" in which he indicated that Americans value the sense of sight more than the other senses.