Theodore Isaac Rubin Quotes
Invest in the "process" rather than the product. Process living neutralizes the depleting and impoverishing effects of chronically living in anticipation. Even when impossible goals occasionally are reached, satisfactions derived from them are invariably disappointing unless the process has given ample satisfaction along the way.
Citations
Rubin, Theodore Isaac. Overcoming Indecisiveness: The Eight Stages of Effective Decision Making. Harper & Row, 1985.
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Theodore Isaac Rubin was an American psychiatrist and author. Rubin is a past president of the American Institute for Psychoanalysis and the Karen Horney Institute for Psychoanalysis. He lived in New York City and was married to Eleanor Katz.