William McDonough Quotes
In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'
McDonough, William, and Michael Braungart. The Upcycle: Beyond Sustainability--Designing for Abundance. North Point Press, 2013.
William Andrews McDonough is an American architect, designer and author. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough MBDC as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance. McDonough's career is focused on creating a beneficial footprint. He espouses a message that we can design materials, systems, companies, products, buildings, and communities that continuously improve over time.