Jason Fried Quotes
In my mind, declaring that an unfamiliar task will yield low-hanging fruit is almost always an admission that you have little insight about what you're setting out to do.
Citations
Fried, Jason. "Beware the Low-Hanging Fruit." Inc., Mansueto Ventures, June 2012.
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Basecamp (formerly 37signals) is an American web software company based in Chicago, Illinois. The firm was co‑founded in 1999 by Jason Fried, Carlos Segura, and Ernest Kim as a web design company.