Michael Deaver Quotes
In any battle between what the ear hears and what the eye sees, the eye wins every time.
Michael Deaver, Presidential Media Advisor (Republican), Deputy White House Chief of Staff, Quoted in The Washington Post, November 22, 1989
Sourced by: Eigen's Political and Historical Quotations
Referring to the JFK-Nixon debate where the TV camera showed Nixon sweating: See Don Hewitt {603411} and Richard Joseph Daley {599089}
She was the first person in politics who realized that with TV, the visual image of the background for the President would be a critical factor. However, it would not be until the Ronald Regan Presidency until the process became a critical political craft if not an art form.
Michael Keith Deaver was a member of President Ronald Reagan's White House staff serving as White House Deputy Chief of Staff under James Baker III and Donald Regan from January 1981 until May 1985.