Will Packer Quotes

I've made movies where people say it's their favourite, but they don't take it seriously because it just didn't seem to break through commercially.

As films are a mass medium, if more people love your work, it is better.

'Badlapur' was my first film that did well, commercially. People have also watched the other films that I have made, but they didn't bring in the footfall.

Frankly speaking, during the making of 'Sonu Ke Titu Ki Sweety,' we never realised that the movie is going to be such a hit and that it will change our lives so much. There have been movies which have done really well at the box office, but rarely do we have movies where actors get so much love and adulation from their fans.

If someone puts up $100 million on a movie, they're gonna be concerned about whether they'll get it back. So they're not gonna make a movie about three girls, you know?

The only reason why I would like to be accepted? Because if your movies don't do well, after a while you don't get to make any more movies.

It would be real nice to have some kind of bell or whistle attached to this film - it would give it a longer life. People seem to need that validation to go to a film these days.

At the end of the day, successful box office just means that more people saw what you did and liked it, and that to me is the most important thing. That a lot of people saw it and liked it.

There is no sense in making a film that no-one will go and see, just to create a perfect, but useless, work of art.

Ideally, I'd like to have a movie that people like and makes money.

If 'American Beauty' came out today, it wouldn't make nearly as much money.

Basically, I always thought that if I had a movie that did well enough and warranted having a sequel, I would seriously entertain it because that's a huge blessing when that happens in your career.

'Srimanthudu' is a film very close to my heart. It's my first production, and I'm more than happy with its performance at the box office.

I want my films to make money first. Awards and all can come later.

The initial response to 'Yennai Arindhaal' was that it didn't have all the quintessential commercial elements, though I consider it as my most commercial venture.

I don't think I need to do a big-ticket film to be considered a big actress.

When I see good films not doing well, irrespective of my role being appreciated or not, I have a problem because then the producer who has made a loss will never believe in investing in good cinema.

By being part of films like 'Judwaa 2,' I can ensure that I garner more fans, who'd then want to watch me in other powerful films.

Films are commercially viable when you work with a superstar. That's why I did 'London Dreams' and 'Ready.'

Ninety per cent of my movies were hits.

I would never want to do a content-driven film with a box office life of Rs 20 crore.

I was always flattered, but I just want my movies to make money. I want to be commercial. I'm never the person who says, "I don't care if people don't see my movies." I always want people to see my movies.

Hollywood expects you to experiment but on a film that makes money and if you don't make money, you're to blame. Your job is to make money.

There are things that are happening way earlier than that when it comes to someone deciding whether they're going to spend x amount of millions of dollars on a movie. I want $100 million success. The moviegoer is the person I'm more interested in than the Academy.

You want the film to be critically successful - you certainly want the film to be financially successful so that you can...well, because that's how movies like this are made, you know, they need to make money. But as a director, you can only make the movie that you want to make.