I'm always on a quest to find the next best natural fiber.
I'm not suggesting that microbial cellulose is going to be a replacement for cotton, leather or other textile materials. But I do think it could be quite a smart and sustainable addition to our increasingly precious natural resources.
Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind.
I am always trying to find fabrics that are more friendly to the environment - working with Virgin Atlantic, they managed to research into this and find more eco fabrics.
Pretending that the fashion industry isn't in part based on leather would be quite stupid of me, but at the same time, there is another way of doing things - even outside of leather. I don't use PVC either, for example, because it is harmful.
Sustainability goes across everything I do with Adidas and everything I do with my own house, so the Olympic kit is no exception. It is incredibly environmental in the way that it is manufactured. For example, there's no leather; it's free from PVC. There's lots of woven materials, which means a lot less waste.
Environmentalism opposes reckless innovation and makes conservation the central order of business.
I started to grow microbial cellulose to explore an ecofriendly textile for clothing and accessories but, very quickly, I realized this method had potential for all sorts of other biodegradable consumer products.
I call upon governments to start supporting companies to use more sustainable materials in their products instead of continuing with antiquated incentives, such as import duties on synthetic materials that are in principle much higher compared with those placed on leather goods regardless of the environmental footprint.
We need to be both conscious and competent to design products that emulate nature's life cycles, making sure that they endure and are either recycled or absorbed.
It is smarter to borrow from nature than to reinvent the wheels.
Conserving habitats is a wellspring for the next industrial revolution.
What I really want to happen is for all companies to become eco - especially fast fashion companies.
My job is to make desirable, luxurious, beautiful clothing and accessories women want to buy. My first decision is always based on, 'Can I do this in a more sustainable way without sacrificing design?' If I can, then there is no reason not to.
It's always interesting to see how we're able to, with craftsmanship... to bring these cool sustainable materials, cool metals, into the House of Marley and keeping that sustainable movement as well.
The beauty of the Stir It Up lies in its ecological balance. We're bringing high quality, earth-friendly materials together with innovative design. The result is powerful sound and a stylish look for the new turntable.
I see a future in which nature gives us a helping hand. Instead of destroying the natural world, why can't we use it to solve the kinds of problems that we are facing?
The city of the future development will be shifted from the pursuit of material civilisation to the pursuit of nature. This is what happens after human beings experience industrial civilisation at the expense of the natural environment.
I think of Wakandan technology as organic technology. Most of their tech mimics nature because it comes from nature.
There's an overemphasis on conservation and other idyllic energy sources that can be harmful in that it hampers new technology and innovation.
For ethical fashion, I really like Reformation. It's so fashionable - no hemp trousers.
By focusing on R&D, companies in the renewable sector can move beyond the technological limitations of today.
Since we're all Mother Earth's children, I like to think that more and more of us will be out there helping her against those who are hurting her.
Our planet's greener future depends on nurturing our natural and abundant renewable resources.
Look what consumer power has done with organic food; we can do the same with clothes.
All my projects are about sustainability, bioremediation, making things in a cleaner fashion.
Pier Luigi Loro Piana is an Italian billionaire businessman.