Jon Taffer Quotes
If your main reason for opening a bar is to have somewhere for you and your friends to hang out, then build a bar in your basement, and stay out of the industry.
Citations
Taffer, Jon. Raise the Bar: An Action-Based Method for Maximum Customer Reactions. Portfolio/Penguin, 2013.
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Jonathan Peter Taffer is an American entrepreneur and television personality. He is best known as host of the reality series Bar Rescue on the Paramount Network. He is also credited largely with creating the concept for NFL Sunday Ticket.