William Bernbach Quotes


If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.


Citations

Bernbach, William. Bill Bernbach Said... DDB Needham Worldwide, 1989.

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  • Born: August 13, 1911
  • Died: October 2, 1982
  • Nationality: American
  • Profession: Advertising Public Relations

William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.