Daniel Goldstein Quotes
If you set goals for yourself, and you're like a lot of other people, you probably realize it's not that your goals are physically impossible that's keeping you from achieving them; it's that you lack the self-discipline to stick to them. It's physically possible to lose weight. It's physically possible to exercise more.
Goldstein, Daniel. "The Battle Between Your Present and Future Self." TED, Nov. 2011, www.ted.com/talks/daniel_goldstein_the_battle_between_your_present_and_future_self.
Daniel G. Goldstein (born 1969) is an American cognitive psychologist known for the specification and testing of heuristics and models of bounded rationality in the field of judgment and decision making. He is an honorary research fellow at London Business School and works with Microsoft Research as a principal researcher.