Maurice Saatchi Quotes

Crystal-clear thinking is one of the things we look for - not a fancy slide pitch, but crystal-clear thinking.

Simple and to the point is always the best way to get your point across.

Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'.

Words are how people think. When you misuse words, you diminish your ability to think clearly and truthfully.

To be brief is almost a condition of being inspired.

Words easy to be understood do often hit the mark; when high and learned ones do only pierce the air.

If you really understand something, you can say it in the fewest words, instead of thrashing about.

True eloquence consists in saying all that is necessary, and nothing but what is necessary.

Do not say a little in many words but a great deal in a few.

Clarity is the most important thing to me - in thinking - and so I try in the books to be as clear as possible.

I think precision in writing goes hand in hand with not trying to say everything. You try and say two-thirds, so the reader will involve himself or herself.

If you can’t state your position in eight words, you don’t have a position.

Aiming at brevity, I become obscure.

Everything that can be said, can be said clearly.

I see but one rule: to be clear. If I am not clear, all my world crumbles to nothing.

I see but one rule: to be clear.

Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood.

I never want to confuse people or go over their heads.

Genuine good taste consists in saying much in few words, in choosing among our thoughts, in having order and arrangement in what we say, and in speaking with composure.

Where questions of style and exposition are concerned I try to follow a simple maxim: if you can't say it clearly you don't understand it yourself.

If you would be pungent, be brief; for it is with words as with sunbeams - the more they are condensed, the deeper they burn.

I strive to be brief but I become obscure.

Intellectual comradeship requires that you think your thoughts through to the place where you can make the complex seem simple, the obscure quite clear.

Minimalism has a connotation of being reductive, and not in the best way. 'Brevetist' is a better term. I'm trying to be as concise as possible and still getting across to the reader. When information is delivered in that way, it is very satisfying to me.

Brevity and conciseness are the parents of correction.