David Eagleman Quotes
If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.
Eagleman, David. Incognito: The Secret Lives of the Brain. Pantheon Books, 2011, p. 119.
David Eagleman is an American neuroscientist, author, and science communicator. He teaches neuroscience at Stanford University and is CEO and co-founder of Neosensory, a company that develops devices for sensory substitution. He also directs the non-profit Center for Science and Law, which seeks to align the legal system with modern neuroscience and is Chief Science Officer and co-founder of BrainCheck, a digital cognitive health platform used in medical practices and health systems. He is known for his work on brain plasticity, time perception, synesthesia, and neurolaw.
