Marshall McLuhan Quotes


If men were able to be convinced that art is a precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artist? Or would they begin a careful translation of new art forms into social navigation charts? I am curious to know what would happem if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.


Citations

McLuhan, Marshall. Understanding Media: The Extensions of Man. McGraw-Hill, 1964, p. 66.

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Marshall McLuhan
Marshall McLuhan
  • Born: July 21, 1911
  • Died: December 31, 1980
  • Nationality: Canadian
  • Profession: Sociologist

Herbert Marshall McLuhan CC was a Canadian philosopher, whose work is among the cornerstones of the study of media theory. Born in Edmonton, Alberta, and raised in Winnipeg, Manitoba, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.