Barry Sternlicht Quotes
If it can be profitable to be green, that's just smart business.
Sternlicht, Barry. "Sustainable Hospitality." Fast Company, Mansueto Ventures, 15 Aug. 2015.
When manufacturers (and other businesses) can be convinced that they can make more money by being environmentally responsible, they will voluntarily do so. Instead of regulations or laws mandating Green policies, he suggests that government and science can move industry by arranging the contingencies so that it makes economic sense for the businesses. Things like cap and trade, tax policy, new technology, and pricing can be very productive.
Barry Stuart Sternlicht is an American billionaire and the co-founder (with Bob Faith), chairman, and CEO of Starwood Capital Group, an investment fund with over $60 billion in assets under management. He is also chairman of Starwood Property Trust. He is the co-founder of Starwood and served as its CEO from 1995 to 2005.