Frank Luntz Quotes
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.
Luntz, Frank. Interview by Douglas Rushkoff. The Persuaders, PBS Frontline, 9 Nov. 2004.
In 1988 a proposition regarding AIDS was on the California ballot which was opposed by every major medical group in the state. Just before the election Governor George Deukmejian endorsed the proposition. Three members of his AIDS California Task Force resigned in protest:
What if you are a conservative in a liberal environment? Then what you are conserving is liberalism.
His reference was to his experience as an undergraduate at Dartmouth, which he and associates views as a liberal organization, while others viewed it as a conservative bastion of the establishment.
Frank Ian Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.
