Theodore Levitt Quotes

The value of a good idea is in using it.

To make ideas effective, we must be able to fire them off. We must put them into action.

You can have many great ideas in your head, but what makes the difference is the action. Without action upon an idea, there will be no manifestation, no results and no reward.

Ideas are easy. Implementation is hard.

Without impact, innovation is just an idea with promise.

It's the execution that matters, never the idea.

An idea is worthless unless you use it.

Ideas by themselves are not worth anything, only executing well is what creates value.

Theory is splendid but until put into practice, it is valueless.

Ideas won't keep; something must be done about them.

Ideas are commodity. Execution of them is not.

Theory looks well on paper, but does not amount to anything without practice.

When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.

They spent days, nights, weeks, and years talking, never accepting the fact that, good or bad, an idea only exists when someone tries to put it into practice.

The best big idea is only going to be as good as its implementation.

Ideas without action are worthless.

All your ideas may be solid or even good .. But you have to Actually EXECUTE on them for them to matter.

Ideas are a dime a dozen. People who implement them are priceless.

Focus on execution rather than just the idea.

If you don't execute your ideas, they die.

A dream will not become an innovation if there is no realization.

An idea that is developed and put into action is more important than an idea that exists only as an idea.

Acting on a good idea is better than just having a good idea.

An idea—-even one voted into law—-wasn’t worth a hill of beans so long as it remained words on a page.

The best ideas are useless unless carried out.