Theodore Levitt Quotes

An idea is worthless unless you use it.

The value of a good idea is in using it.

Knowledge is of no value unless you put it into practice.

Ideas are cheap. Ideas are easy. Ideas are common. Everybody has ideas. Ideas are highly, highly overvalued. Execution is all that matters.

The best ideas are useless unless carried out.

Genius is in the idea. Impact, however, comes from action!

Ideas are worthless. Execution is everything.

Put out as much as you can. It doesn't do anything sitting on a shelf.

Ideas are easy. It's the execution of ideas that really separates the sheep from the goats.

If you don't execute your ideas, they die.

Without knowledge action is useless and knowledge without action is futile.

The value of an idea lies in the using of it.

Ideas won't keep; something must be done about them.

Never leave the site of a strong idea without doing something to execute around it.

Ideas are commodity. Execution of them is not.

Ideas are a dime a dozen. People who execute them are not.

Ideas are just a multiplier of execution.

A brilliant idea without action is like Mark McGwire playing baseball without a bat.

When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.

Knowledge without follow-through is worse than no knowledge.

The truth is, it's not the idea, it's never the idea, it's always what you do with it.

Ideas are the cheapest part of the writing. They are free. The hard part is what you do with ideas you've gathered.

Stop sketching and start building.

Ideas are easy. Implementation is hard.

To make ideas effective, we must be able to fire them off. We must put them into action.