Roger Martin Quotes


I was blown away when I figured out that none of the great integrative moves that I studied came as a result of starting with a blank sheet of paper - as many innovation coaches suggest. Integrative solutions came directly from mining the existing models for the best of their nuggets. So I never start with a blank sheet of paper anymore.


Citations

Riel, Jennifer, and Roger L. Martin. Creating Great Choices: A Leader's Guide to Integrative Thinking. Harvard Business Review Press, 2017.

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  • Born: January 21, 1941
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Roger Martin is chair to the Board of Trustees, Population Matters (formerly the Optimum Population Trust) and President of the Somerset Branch, Campaign to Protect Rural England.