Juanita Kreps Quotes
... I think we should never underestimate the power of women's threats. If you have ever faced an angry group of women, you know that it makes one very nervous. How can we get groups of women to act in such ways as to make corporations nervous? I should like us to use this method sparingly; but it can be used.
Kreps, Juanita M. Women and the American Economy: A Look to the 1980s. Prentice-Hall, 1976.
He had been lauded as the "father" of the field of Behavioral Economics -- the person who started an entirely new area of intelectual inquiry.
Clara Juanita Morris Kreps was an American government official and businesswoman. She served as the United States Secretary of Commerce from January 23, 1977 until October 31, 1979, under President Jimmy Carter and was the first woman and first economist to hold that position, and the fourth woman to hold any cabinet position in the United States Executive Branch.