Daniel Goldstein Quotes
I think the problem with the word 'happiness' is that it sounds fluffy. It sounds like something trivial that we shouldn't be concerned with.
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Daniel G. Goldstein (born 1969) is an American cognitive psychologist known for the specification and testing of heuristics and models of bounded rationality in the field of judgment and decision making. He is an honorary research fellow at London Business School and works with Microsoft Research as a principal researcher.