Howard Schultz Quotes

For me, the winning strategy in any start-up business is, 'Think big but start small.'

It's an error in judgment to bounce into starting a small business before you cash in on building a strong foundation.

You can't grow long-term if you can't eat short-term. Anybody can manage short. Anybody can manage long. Balancing those two things is what management is.

If opening your own business is the dream, then it must start with a Dream - not only to understand what it is that you want to do, but also, how you are going to build something better than the same chaotic environment you just left.

Many who know me or have worked for me are aware of my penchant for strategic planning. I consider it a critical component of the success of any organization and believe in the value of planning for a company's needs over multiple time horizons, as well as reviews against that plan at regular intervals.

Before you start a business, careful planning is in order to obtain to where you ought to be. The biggest part is to ensure that, once you might have created your own plan, that you simply take motion. Without motion, you are unable to succeed.

Our ultimate goal is to stay in business. We are not here with a specific plan. That's kind of how our entire career has evolved. We will figure things out as we go along.

Most people end up owning a business by accident. Therefore, they don't usually have a thought process and a strategic plan in place.

I don't think you should ever start a business and move in a direction where you can't see it becoming a business.

People must be realistic when evaluating their business.

Management is all about managing in the short term, while developing the plans for the long term.

This is a business that is much easier planned than executed.

So many of the major decisions that affect the entire future of your enterprise happen during its first year in business. In fact, most don't make it because they don't know how to get the resources they need to survive.

People say, 'Dream big!' - but you have to think about the logistics. It's not just coming up with a great idea; it's how you can sell or market or promote that great idea.

In any business, you get your numbers together before you go out and do the work.

The entrance strategy is actually more important than the exit strategy.

Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.

Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business.

Most businesses fail because they want the right things but measure the wrong things, and they get the wrong results.

One thing I've learned about his business is this whole 'plan thing' - it doesn't work.

You make the right decision for the long run. You manage for the long run, and you continue to move to higher value. That's what I think my job is.

Young entrepreneurs should spend an awful lot of time thinking about what they want to go into.

Good household decision-making often relies on thinking about your household like a firm.

People come in with business plans and, I mean I know that no one is going to meet everything they say in a business plan but you got to have something to, to guide towards.

I think the mistake people make most often when they invest in other kinds of startups is they say, 'This is totally different.' And so the things that matter, like making a product that people desperately want, like talking to customers, they throw this out the window. That is a recipe for heartache and tears.