George Lois Quotes


I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.


Citations

Lois, George. Damn Good Advice (For People with Talent!). Phaidon Press, 2012.

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  • Born: June 26, 1931
  • Nationality: American
  • Profession: Art Director, Designer, Author

George Lois is a Greek-American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois's Esquire covers.