Tim Cook Quotes

I type my sermon notes into my BlackBerry, then I upload my sermon notes to my blog, my Facebook page and some of the information to my Twitter account. That's 100,000 people I'm sharing the Gospel with by the virtue of typing it into my BlackBerry as opposed to writing it down. That is being efficient with my time.

I find that many entrepreneurs are trying to do everything when it would be cheaper and more time-efficient to delegate, even if there are monetary costs associated with that.

Oh, some day I'll tell you about why I wrote more than 1,500 Gmail filters. They throw away more than 300 emails every day. Every day. It's the best thing I ever did for my productivity.

But with carefully chosen keyboard macros to activate it, Mass Copy is quick, convenient, and powerful. Most users who have mastered it depend heavily on it. That certainly includes me.

I am a great believer in the OHIO principle: Only handle it once. When you read an e-mail, decide whether or not to reply to it, and, if you need to reply, do so right then and there. I have found that about 80 percent of all e-mails, whether internal or external, do not require a response.

Today I can announce a raft of reforms that we estimate could save over 2.5 million police hours every year. That's the equivalent of more than 1,200 police officer posts. These reforms are a watershed moment in policing. They show that we really mean business in busting bureaucracy.

Even before I had an assistant, my calendar was color-coded and I had all these different e-mail rules for how to prioritize e-mails, so I made it a point years ago to figure all that stuff out because my life was a mess.

I want to push technology boundaries to be more efficient.

I type 40 words per minute on a normal computer with my left foot. And with two cups of coffee, I can do 53 words per minute.

I remember very clearly at the first budget review having a pretty direct conversation with the head of manufacturing... We began to get huge improvements in productivity and responsiveness. I got a chance to see that firsthand.

A computer shall not waste your time or require you to do more work than is strictly necessary.

The trick with computers I think, is to approach old and new things with the same reverence as you would like your favourite chair and not be seduced by the constant innovation otherwise you never do anything.

Email is the greatest thing.

The obvious rule of efficiency is you don't want to spend more time organizing than it's worth.

I'm always trying to think of ways to make something more efficient. If I have to do something once, that's fine. If I have to do it twice, I'm kind of annoyed. And if I have to do it three times, I'm going to try to automate it.

The aim of leadership should be to improve the performance of man and machine, to improve quality, to increase output, and simultaneously to bring pride of workmanship to people. Put in a negative way, the aim of leadership is not merely to find and record failures of men, but to remove the causes of failure: to help people to do a better job with less effort.

Productivity growth is the only possible way to achieve prosperity.

The better you get at your key skills, the more you accomplish in a shorter period of time.

I do everything via email. Which in turn works as my tickler file and prioritization queue. I start at the top every morning and keep on going until I'm finished. I don't do calls. I don't do meetings.

Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent Return on Energy!

I thought it would be easier to carry just one device for my work and for my personal e-mails than two. I did it for convenience and I now looking back think that it might have been smarter to have those two devices from the very beginning.

If it could save a person's life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year.

A lot of what we are doing is getting design out of the way.

The computer should be doing the hard work. That's what it's paid to do, after all.

90% of the functionality delivered now is better than 100% delivered never.