Ice Cube Quotes

Hollywood expects you to experiment but on a film that makes money and if you don't make money, you're to blame. Your job is to make money.

You can be taking two steps forward as an actor, but if a movie doesn't make money, you might as well be taking two steps backwards. It's all about economics.

I would like to do more feature work. I intend to do that. To be really honest, it's an economic thing because when you make a film that doesn't make what it cost back, it's very difficult to get back in the ring.

I think, unfortunately or fortunately, the reality of Hollywood is that if your movie makes money, they'll make another one.

My taste in films doesn't lead financers to think they are going to make a zillion dollars.

Unless a Western's made money - doesn't matter who made the money, doesn't matter what the subject is - if the last one didn't make any money, you can't make another one for a four-year period. Westerns more than any genre.

A movie that costs only $1.6 million doesn't have to be a cultural event to turn a profit.

That's the way this business works: if your movies do well at the box office, you will be offered more movies. It doesn't matter if you're a nice guy or you're a prick. If your movies do well, there's a job waiting for you in Hollywood. It's not any more complicated than that.

I certainly wouldn't mind if 'Jurassic Park' turns out to be commercially successful, and somebody says, 'Hey, you were in a box-office hit, and if you want to do another movie, we'll give you five million dollars to make it.'

Most people who've had a big hit movie like 'Paranormal Activity,' the next thing they say is, 'I want to make a $100 million movie.' I have no interest in making more expensive movies.

In any film business, if you're trying to get your next film made, you would never say, 'Oh, my last film was a cult film.' I'd say, 'Oh, great, well I hope this one isn't!' I always say to Johnny Knoxville, 'How do you do it? You sort of do the same thing we did, except you made millions, and I made hundreds.'

Nobody loses money on my movies. I make them cheap.

I want my films to make money first. Awards and all can come later.

Box office does matter. One cannot ignore it.

A movie needs to have a must-see quality among the people you are targeting. Also, make movies at a responsible budget so that if you attract your core audience, and they show up in the first few weekends, the economics will work.

Box office success definitely matters. I will be lying if say it does not matter.

'Housefull' is just a 40-45 crores film. It was never an expensive film to begin with.

I would never want to do a content-driven film with a box office life of Rs 20 crore.

I always say, what really makes a movie commercial is that it makes its money back.

I think that if you do an American movie it's important to earn some money, but in a stupid way, to be respected.

There are things that are happening way earlier than that when it comes to someone deciding whether they're going to spend x amount of millions of dollars on a movie. I want $100 million success. The moviegoer is the person I'm more interested in than the Academy.

You want the film to be critically successful - you certainly want the film to be financially successful so that you can...well, because that's how movies like this are made, you know, they need to make money. But as a director, you can only make the movie that you want to make.

Even after I had just done Twilight, which made $400 million at the worldwide box office, I could not get financing for three or four projects that I really loved and I thought people would love because they didn't fit some studio or investor's model of thinking, "This will definitely make money." It's a business and a film does potentially cost millions of dollars, and they have to think that they're going to get their money back somehow.

Financially, it was very successful. Which is the most important thing. That is the only way you get to make another movie. It's very simple. The market will value you.

When we did Wayne's World, it was 14 million dollars and they didn't bug us too much because they just thought it was some little movie that nobody was ever going to see. We showed them.